Writing a thorough description can really pay off in the price you receive for your item.
Here are some points that must consider when writing a great description
Everything already in the title – some people skim-read titles and move on to descriptions so don’t worry about repeating yourself. Your title should contain the most important information about your product, so it bears repeating.
Why you are selling the item – obviously because you don’t want it any more. But if you have a valid reason for getting rid of something potential buyers feel happier bidding. Reasons for selling may include needing the space, having recently bought a newer model, needing the money, moving or because you have a new hobby.
The size of the item – include all the measurements you can, even if they are only approximate. Even with clothing that has a size on its tag, it is useful to add the exact dimensions of the garment.
Its condition – if something genuinely has never been used, list it as new. If it’s new and still in the original packaging include that detail. If you’ve worn it a couple of times, add that detail; don’t simply say “second hand” or “used”. Basically, give as much information as you can. Being accurate and honest is what is most important, so if something is scratched or ripped mention it – potential buyers may still want to buy it.
Its history – if it’s rare or collectable and there’s a story behind how you acquired it, include this. A good story will encourage people to trust that your goods are genuine.
Colour – you’re probably wondering why you need to include this if you have a photo. Objects look different colours in different lights, some computer screens may show a picture in a different hue, and if you spell out the colour your buyer won’t be able to come to you after they win the auction and tell you they no longer want it because it looked a different colour in the photo.
Good old-fashioned sales pitch – go crazy. Tell them how wonderful your item is, how fantastic the quality is, that you’ve never seen one before in such good condition, how much you have enjoyed owning it and how loath you’ll be to part with it. We’re all suckers for a good sales pitch!
Do not include:
Anything that is not true.
Keywords that are unrelated to your item in order to try to lure buyers searching for these words. (For example, do not say, "If you like Ralph Lauren, you'll like these towels.") This is known as "keyword spamming" and it is against eBay's listing policies.
Item descriptions copied word-for-word from other sources (i.e., e-commerce Web sites, other eBay listings, manufacturer Web sites, etc.).
Trademarked logos unless you have permission to use them.
Posts
